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September 6, 2019
Not a One Trick Pony – Keeping the Customer Entertained

Glowing Eye Games has been going for eleven years now and we’ve learned some tricks of the trade along the way. In this blog, we’ll take a long at the pros of having a diverse range of games to suit all kinds of players.

 

Games have the miraculous ability to whisk you away into untold worlds: Ancient Egypt, a fairy-tale kingdom, a haunted house, but one man’s paradise is another man’s hell. Each world speaks to the individual. It has to be a place they’re willing to dwell in for hours on end. That’s why we have a huge selection of games to choose from, with diverse landscapes and characters, and even a few which – simply put – do exactly what it says on the tin, with no frills or distractions. Our games are derived from classics, such as solitaire and many of its popular variants, and Mexican train dominoes, so they’re not only beautiful, but beloved by every generation. We think that our themed games have meant that those generations can enjoy their favourite games with renewed joy.

 

Golf Solitaire Club 

 

Despite our small company, there are many ways in which to contact us. Communication, as someone once said, is key, and it’s certainly a part of our key to happy customers. The dialogue between us and our gamers is constant. Whether its comments on our social media, feedback or just general queries, we listen to what you have to say – and what you say feeds into our games. We put a game out into the world expecting it to grow and reshape as time goes on to ever home in on the exacting standards of our consumers.

 

Variety comes in because no single customer or gamer is the same. We have some people who use Pyramid Solitaire to teach their grandchildren basic maths, whilst others use it as a form of brain training. Whilst others relax, some would rather play competitively against themselves, friends or AI. Whatever they like, consistency is key when they decide to branch out. Every game has our own stamp through its style and gameplay, so the gamer is being treated to something new without going into unknown territory.

 

Magic Towers Solitaire

 

Our games also have their own individual customisability from the backgrounds to the settings. Whilst some games only allow you to make aesthetic changes, most of our games allow you to set how many cards you want to use (The Golf Card Game), how many rounds you want to play (Mexican Train Dominoes Gold) and if you want to play competitively or not (Pyramid Solitaire: Royal Gold). Mexican Train Dominoes is our most adaptable game, allowing you to play with your friends in a group by passing the device around and also to move the tiles around as the tactics come to you. This customisability and adaptability stemmed from the original games which are stilled played out on tables and desks. Most players have grown up learning the rules and playing the game with physical cards or tiles. It’s only polite to allow them to carry on playing their own way and give them the choice to do so on a tablet or phone.

 

 

Mexican Train Dominoes Gold

 

We’ve been working on a word game currently, taking inspiration from hangman and Scrabble, but giving it a more refined appearance. It’ll have its own world, its own players and a few devotees of Glowing Eye Games, I’m sure. So, watch this space!

 

Classic card and boardgames needn’t be a dull thing of the past. We gave them a good update and a new modern face and they fell into the palm of our customer’s hand! If you’re developing your first game or perhaps you’ve already got a few under your belt, remember, you don’t need to pigeonhole yourself. Experiment, have fun, and as long as you take your audience along with you for the ride, you should have a loyal set of fans.


April 24, 2018
Evolving Pyramid Solitaire Mummy’s Curse

As a professional game developer, you must accept the game you create isn’t the finished article and never will be! Audience tastes change, your team develops, technology moves on, and we grow. The first version of a game tests the water, and subsequent versions build upon that, until you have a game closest to your audience and your current ideal. Perfection is not a destination, but the pursuit of it is worth the challenge.

A perfect example of this is the revamping of our characters in Pyramid Solitaire: Mummy’s Curse, Cleopatra and The Mummy.

Visuals are paramount to enticing a customer. Even a catchy name or an eloquent description won’t grab them as quickly as an image will. When you only have someone’s attention for a short time, even if it’s just as a second as they scroll past, they must desire what they see. Those images are the hook in your customers’ hearts.The first design of Cleopatra and her deceased compatriot, The Mummy, were detailed and extravagant, with rich colours and intense expressions. Our version of Pyramid Solitaire, however, is meant to be relaxing and approachable. An overtly sexualised Cleopatra did not suit the game as a whole, although we did have a few queries when we changed it! The Mummy could barely be seen in his sarcophagus, which made his character insignificant.The second variation made these characters cute and cartoonish. Cleopatra bore a friendly smile and The Mummy was made to be delightfully goofy, with knobbly knees and simple posing. Although more approachable, they missed our audience again. These seemed better for children, whereas our target are adults. Although children are sometimes introduced to our games by their grandparents or parents, the majority of our downloaders are adults and it makes sense to focus on one audience rather than multiples.The third iteration merges the detail of the first design with the approachability of the second. Cleopatra, clad in white, has a far more individual and assertive personality, which is in keeping with her status as pharaoh. The Mummy has taken elements of classic horror, maintaining details which make him seem intriguing and eerie.

As a pair, Cleopatra and The Mummy give character to the game, allowing the customer to fully connect before they know all the details. They evoke a sense of wonder, achievement and intrigue, and that is all before the game has begun. As well as readdressing our characters, we regularly update our game graphics and functions to keep the experience as fluid as possible. That way our best work is always out there.

Although this is a small example for one of our games, we use the same thinking to improve and upgrade all our games over time.


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Recent Posts
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